The Gel Dough pillow from Malouf with plush comfort provides substantial support ideal for side sleepers is infused with cooling gel material to enhance the sleep experience. The Gel Dough formula creates a cooler, softer memory foam that maintains form for better support than traditional memory foams. The Gel Dough memory foam conforms perfectly to your body’s curves and eliminates pain and pressure points, accompanied by a luxuriously soft rayon from bamboo velour cover, excellent for sensitive skin and temperature regulation.